Lisa will be speaking on Saturday, October 4th from 11 AM to 11:45 AM. The topic of her presentation is “You Should Charge More“. Here is a short description of what you can expect —
As freelancers and entrepreneurs, we are in charge of assigning value to the work that we do. In 2004, as a freelancer, Lisa sold her first WordPress project for $75. Ten years later, as a partner in a thriving web design and development agency, she is frequently involved in projects 1000 times that much, often more.
There are different considerations in pricing as a freelancer, and pricing as an agency. Lisa explores these considerations and shares her insight into common mistakes she made in her career as a freelancer, as well as pricing lessons, strategies and advice she is using today.
This session will explore different pricing models, help you identify signs that your rates might be too low and some similarities and differences between freelancing vs. agency pricing strategies. You’ll find out how she gradually increased her pricing as a freelancer because one of her (paying) clients encouraged her to do so, and you should be prepared for Lisa to encourage you to do the same!
If you can’t be at the conference physically, that’s okay. They’re live streaming the entire thing! You can purchase tickets here.
Lisa is proud to speak alongside the best of the best in the WordPress community. As always, she is excited to connect with fellow WordPress lovers both new and seasoned.