Expanding Human Resources Reach
A leader in talent management for over 75 years, Talogy needed a website that reflected their flexible solutions for talent acquistion. From 1946, when Floyd E. Ruch, Raymond B. Cattell, Herb Greenberg, and Max Kostick began using talent assessment solutions, Talogy has been matching the right people to the right organizations all over the world.
WebDevStudios and Talogy partnered together to create a future-proof website. Take a look at what we accomplished.
- Strategy: WebDevStudios’ strategic approach is UI/UX-centered, asking questions to understand client goals, user behavior, and technical requirements. This strategy-first approach ensures that every design and development decision captured in our project plan aligns with business objectives and long-term success.
- Design Refresh: To replace excessive animations, the new design features intentional movement that guides users to specific calls to action. Attention was also paid to implementing the new brand kit and ensuring accessibility standards were met, particularly regarding color contrast.
- Multilingual Overhaul: WPML was completely reimplemented, eliminating bugs and ensuring stability across both left-to-right and right-to-left languages. No more surprise translation glitches.
- Navigation: A completely redesigned navigation now performs beautifully on both desktop and mobile devices, enhancing the user experience across the board.
- Core Blocks: The website is now built predominantly with Core WordPress blocks and a few custom blocks. This allows the Talogy team to create content with dynamic appeal without developer intervention.
Talogy had been a WebDevStudios retainer client for about six months when we suggested that their long-term interests might be better served by a website redesign and development engagement rather than a monthly retainer, where frequent breakages were patched. The Talogy team faced several challenges. They had an unstable WordPress site that made publishing, managing translations, and optimizing for SEO a recurring nightmare. Their internal team was forced to rely on manual workarounds due to hardcoded header structures, a poorly implemented WPML setup, and a rigid content architecture.
“Working with WebDevStudios on the redesign of talogy.com was a true partnership from start to finish. The project kicked off with an in-depth strategy and design phase that helped shape a bold, modern vision and flowed smoothly into development.”
“The WDS team was incredibly knowledgeable, communicative, and quick to jump in whenever we needed them, which made the entire process feel smooth and collaborative. They helped transform our site into a flexible, scalable environment that improves the user experience and gives us confidence to grow and evolve our digital presence.”
-Jason Griffith, Director, Website Strategy
Solving Recurring Issues
Sometimes it’s better to start fresh than to continually invest resources in something that was built inefficiently. Talogy’s initial website was holding them back in many ways. The theme’s templating system had headings hardcoded out of hierarchical order, creating an SEO challenge that required the Talogy content team to manually override default settings every time they wanted to publish. The templates also lacked block-based drop-and-drag functionality, limiting the Talogy teams’ ability to adjust layouts or create landing pages without developer intervention.
Additionally, their multilingual setup was implemented in a way that led to regular breakages across both left-to-right and right-to-left languages, making consistent global publishing an ongoing challenge.
When it came to navigation, they had a menu structure that was very large on desktop yet small and hard to use on mobile. The site also felt bouncy with too many animations and movements that distracted users.
Menu Before and After
