Here comes…another WordCamp! And it’s a big one, folks! WordCamp London is nearly here, and as we’ve done with past events, we want to give you the scoop on what to see and where to be. Our CEO, Brad Williams, will be speaking, and our Controller, April Williams, will be in attendance as well. Make sure to grab them and say hello!
Although I find it hard to believe that any of our regular readers are unfamiliar with WordCamp (come on, now!), for those of you that are completely green: WordCamps are events held all over the world where WordPress nerds unite to share their skills, insights, and learn a whole lot from a bunch of other smarties.
WordCamp London is March 20th-22nd, and you won’t want to miss Brad’s presentation, as well as a few other goodies we’ve highlighted below!
Hiring Employee Number One: From Freelancer to Agency – March 22nd, 12:15 PM
Brad Williams will be discussing the process of hiring employee number one based on his experience building and growing WebDevStudios. His presentation will cover how the company grew to the point where hiring additional employees was necessary, as well as what he learned along the way. The process was hardly seamless, and he will discuss lessons learned from mistakes made, as well as tips on how to do it right.
(Sound familiar? This is the same presentation that Brad gave at Prestige Conference not too long ago; if you missed it there, here’s your chance to catch it!)
(Descriptions from the WC London website)
A User-First Approach to Metadata – 2:30 PM – Presenter: Helen Hou-Sandi
A common refrain when building software is “think of the user first!” Let’s take a look at how we define our users, how that shapes what we build for them, and what that might mean for the holy grail of a core API.
Setting up a Local Dev Environment with Vagrant – 4:30 PM – Presenter: Mike Little
Mike will take you through the setup process using Varying Vagrant Vagrants (VVV) and give you tips on working locally to develop a WordPress site from new and ongoing development of live sites.
Think Big, Grow Fast. Breaking Into The Enterprise Market – 9:30 AM – Presenter: Fabio Torlini
This talk will aim to give agencies, freelancers and developers an overview of how to approach selling into the enterprise market. We all know that relationships are everything. Be trustworthy, be confident, and hope they like you. But is that enough?
The majority of us work for small companies, so how can we hope to understand the buying process within a large organisation. Over my eleven years at Rackspace, we progressed from celebrating £199 per month deals to selling contracts worth millions. I’d like to share some practical tips with regards to how to approach the enterprise market, from breaking into an enterprise account without any case studies or referenceable enterprise customers yet, to holding on to you enterprise clients and growing their spend with you, understanding their complex buying process and who is ultimately the decision maker.
Cache Money Business – 11:30 AM – Mark Jaquith
WordPress can generate all sorts of interesting content dynamically, but if you want speed and scalability, you should be smart about caching. Don’t make WordPress do work twice when it can do it once. In this focused talk, Mark Jaquith will talk about caching strategies from basic to advanced.