eCommerce

Expert Tips for Handling Holiday eCommerce Traffic

The holiday season is already upon us, but it’s never too late to check your eCommerce website to make sure that it is ready for the crowds of online shoppers. We turned to our in-house experts for some quick and easy tips. Here are some ways you can equip your online business to handle the holiday traffic. And know that we’re here to help if you need assistance implementing any of these recommendations.

Photo of Brad Williams, smiling and looking directly at camera

Brad Williams, CEO
“Use a hosting company that specializes in performance and security. Verify your infrastructure is ready for that holiday traffic spike using an optimized secure hosting platform.”

 

Shayda Torabi, Director of Marketing
“In 2016, we saw mobile surpass desktop, with 51% of traffic coming from mobile devices. Sites need to ensure their user experience is optimized for mobile through responsive design, and a clear content structure that allows them to browse and add to cart easily.”

John Hawkins, Business Development Manager
“When selling online, it’s critical that your site is served securely by using an SSL Certificate. This encrypts data being sent from your website to the server. Google is penalizing sites that aren’t using SSL; so even if you aren’t selling directly from your website, it’s still a good idea to add SSL to your site. Many hosts are offering free SSL Certificates. There’s really no reason not to secure your site.”

Brian Mayer, Project Manager
“Double check any cart-related email automation to ensure your communications are 100% before the rush hits.”

 

Russell Aaron, Backend Developer
“Increase page speed, lower bandwidth usage, and mitigate site crashes by removing unused images and compressing current ones. Sometimes shop owners have 360 pictures of the same product. Honestly, you only need three product shots: front, back, and bottom/top.”


Also published on Medium.

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