Sales is not a dirty word.
At her WordCamp Atlanta 2018 talk, “Selling to Enterprise Clients,” Director of Business Development at WebDevStudios, Jodie Riccelli, made this statement, but it’s also a common expression used by sales professionals to encourage others to not be intimidated by the traits required to be successful in the industry, no matter the type of client. However, when it comes to specifically selling to enterprise clients, Jodie says that you have to “handle them a little differently.”
She says that enterprise clients involve a long sales cycle, requiring patience and a list of commitments you’ll need to make to not only attain the client but to also maintain them. You can watch her talk below and learn what it takes to win over clients like Campbell’s and Microsoft, such as creating personalized proposals and not relying on cookie-cutter templates.
Jodie’s advice for selling to enterprise clients is valuable. Click the play button now and find more WordCamp talks at WordPress.tv.