If you’re not incorporating social media on your WordPress website, you are missing out on a huge segment of your potential revenue stream. According to Lyfe Marketing, 59% of people access social media every day or most days. Over a third check social media more than five times a day.
The more connected and engaged you are with your audience and customers, the more likely they’ll return. In the end, this helps drive sales. Lyfe Marketing goes on to state that, “Online adults aged 18-34 are most likely to follow a brand via social networking (95%).” It’s all about brand recognition and awareness. The more social media exposure, the more likely a consumer is going to visit your site. Your business needs to leverage sites like Facebook, Twitter, and LinkedIn to keep up with the competition.
Social Media Statistics
- 3.2 billion social media users around the globe
- Users spend an average of two hours and 22 minutes on their social media accounts every day, including messaging
- 73% of online marketers agree that their efforts in implementing a social media marketing strategy for their business has been effective
- 90% of Instagram users say that they follow a business
- 66% of Facebook users say that they like or follow a brand
- Users are 28% more likely to watch ads on Twitter compared to other social media platforms
- 63 million LinkedIn users are in decision-making positions
[Credit for statistics: Lyfe Marketing]
Integrating WordPress with Your Social Media
Install a WordPress Social Media Plugin
The easiest way to integrate WordPress with social media is to use plugins. All you need to do is download your chosen plugin, install, and activate.
There are a variety of tools and techniques out there to position your business to be successful with integrating social media. Depending on your target audience and preference on vehicle of choice, there are many plugin options for you to choose from. Here are two to consider.
With a rating of four and a half stars, Social Snap is designed so that it, “helps you drive more traffic and increase engagement by leveraging the power of social media.” You can customize buttons and add “Click to Tweet” share boxes across any post, page or sidebar.
Monarch Social Sharing
What makes Monarch stand out is its ability to add sharing buttons in five different locations, so you’re not limited to placement. Additionally, you can choose from more than 20 social sharing networks to display on your WordPress site.
Depend on a Third-Party Platform
There are plenty of platforms that specialize in connecting online services with each other. One option is called IFTTT. This service enables you to create ‘applets’ that connect multiple platforms. For example, you can create an applet that integrates WordPress with Facebook, and enables you to share new posts.
Use the Platform’s Embed Functions
Try out your social media platform’s embed functionality, by embedding your publications manually on other websites. For example, you can click on the three dots at the top of any Facebook publication, and you’ll find an embed option. Each platform’s embed functionality works a bit differently, so keep that in mind. If learning various processes is annoying to you, a plugin might be a better option.
Tips on Placement
Another item to keep in mind is the placement of where you’d like your social media links to live on your site. The answer really depends on your marketing strategy and what you’re looking to achieve. Whatever you decide to do, one thing is for sure: avoid over-placement.
For example, we previously mentioned that the Monarch plugin offers various types of placement—floating sidebar, above and below content, on images and videos, automatic pop-ups, and automatic fly-ins. Here’s the question, will you ever need to use all five at the same time on your WordPress site? Likely, the answer is no.
The goal of social media is to develop brand awareness, build relationships, and increase website exposure and engagement. By using some of these plugins and tips, you can inspire your website visitors to follow your social media and engage further with your website. If you understand your target audience, you will be able to personalize your messages and grow your reach.
Need a team to build a website that includes easy access to your social media? Whether you’re an enterprise-level corporation or a big media company, you definitely want to integrate WordPress with your social media. Contact us and let’s chat about it!