Debugging

WordPress Media Website Thrives During Election Surge

Not every client needs a new WordPress media website. Sometimes, support and maintenance agreements that include a set number of monthly hours make more sense. Occasionally, however, a difficult-to-solve problem requires specific discovery and remediation time to unravel. WebDevStudios offers all three services as a full-service WordPress website agency.

Recently, WebDevStudios was engaged to conduct a discovery audit on a WordPress media website that was experiencing traffic surges due to election news. The website traffic would spike and cause the site to go offline despite upgrades made by the organization that owned the website. The hosting solution also made upgrades; however, the problems continued. That’s when the stakeholders came to WebDevStudios for help.

Nothing is simple on a WordPress media website

Our engineering team comprehensively reviewed the website structure, targeting areas of potential improvement. We also examined the host’s server architecture as we sought possible solutions for the WordPress media website. Many questions led to more, and within a few weeks, answers emerged, just in time for election day coverage.

After careful consideration by the organization and the hosting company, WebDevStudios tested the proposed fix and saw that it worked! We then implemented the tested solution and watched as the website traffic surged upward on election day and night. There were spikes of activity and a steady stream of viewers coursing through the site for long periods, and the media website did not go down. Core Web Vitals (CWV) showed as passing and remained in the green, providing an ideal search experience for visitors who came to the website.

While we will continue to work with the organization and host on the other items documented from our discovery audit sessions, we also celebrate that success. Several agencies and contractors were approached before we met with the organization, and none had determined that solution. At WebDevStudios, we relish the expertise of our team members as well-respected specialists and solution-seekers who like to dig deeply.

Why media websites require unique experience

Only some agencies have the depth of team resources to diagnose issues accurately on a WordPress media website. The volume of content and traffic and the need for speed, combined with varying levels of user permissions, make these types of websites different. Additionally, media websites often require a different tech stack and custom product and hosting knowledge or coding skills. View some of the news websites we’ve built and supported over the years.

While we suggest that our clients manage their accounts and relationships with their hosting company, WDS provides support services for website hosting and web properties. Optimizing hosting solutions can make a huge difference in website performance, so we include hosting support in our monthly service agreements. We also evaluate if and how you and your host utilize a content delivery network (CDN) to manage media data across multiple servers. As premier partners with several WordPress-managed hosts, our team accesses and gains experience most web developers never have the opportunity for, particularly WordPress media website experience. Our backend engineers work with clients and hosts to troubleshoot issues on existing websites or before and after a website launch, making changes on any staging, production, or live environment.

Realizing when it is time to seek professional help for a WordPress website or hosting performance issue or other limitations is essential. Casual users cannot be expected to know all the possibilities that an expert WordPress agency team does. If you’re experiencing website trouble and traffic surges, get in touch with our WebDevStudios team. Let us help you accelerate your slow-performing website today.

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