With an impressive, seamless ability to lead your customers from researching your products to purchasing them online or in-store, WordPress is the leading digital platform for the CPG industry as it currently powers over 40% of websites today. Easy to manage and administer, you can effortlessly update your content, inform and influence your website visitors, and build an impactful community empowered to rally your brand name.
WordPress for Consumer Packaged Goods (CPG)
- Easy-to-update content creation
- Configurable user roles with various levels of permission
- Effortless management of a brand community
- Consistent branding across every page
- Rapid deployment of marketing campaigns and initiatives
- User-friendly product locator and nutrition facts label
CPG Brands We Partner With
Features You Need for CPG on the Web
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Product Locator
Lead your visitors to make a purchase by showing them where to find and buy their favorite products. We can build a dependable solution that encourages customers to shop!
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Nutrition / Ingredients Panel
What’s in my food? What’s in my makeup? What’s in my laundry detergent? Consumers need to know what they’re consuming. Use the power of WordPress to tell them with a dynamically designed nutrition or ingredients label.
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Online Community
Transform your customers to be your brand ambassadors. By hosting and maintaining an online community on your website, you can integrate a new level of fandom into your digital marketing.
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Accessibility
Your website, like your products, should be accessible by all. Don’t exclude a single segment of your market. Let us create a website that includes everyone and adheres to ADA regulations.
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Search Engine Optimization
Be discovered. Be found. Be relevant. There is no point in having a website if the most commonly used search engines are not including you in search results. We know how make SEO work for you.
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Newsroom
You need more than a simple blog. You need a space for press releases, product announcements, and media downloads, including your logo and product images. The easier you make it for the press to access your brand, the more likely they will write about it.
Responsive Design
With over 70% of internet users browsing via their smartphones, you need a CPG website that responds to every single device out there. We can make that happen using the most dynamic solutions and creating the most engaging experiences.
eCommerce Capabilities
Don’t send your customers away. With an eCommerce website powered by WordPress, your visitors can make a purchase on-the-spot at your website. Build on WooCommerce and benefit from the blazing fast speed that keeps users clicking and never abandoning their cart — perfectly optimized for mobile devices.
Multiple eCommerce solutions, such as WooCommerce, Easy Digital Downloads, and Shopify, make it simple for you to open up shop straight out of the box. Combined with WordPress, we can fully customize your eCommerce shopping experience to meet your unique needs and influence your customers to remain loyal.
Brand-Consistent Design
Don’t confuse your customers. Keep your brand messaging and look consistent across every single web page. Our WordPress site design will remain true to your style guidelines and brand. Don’t have a style guide? No worries. We can help with that, too!
Our design process starts with sketches and wireframes to determine the layouts and presentation of the vast quantities of information and resources available with the goal being ease of use and responsive design to ensure anyone can reach the information they need on any device. After the initial concept, we create a universal style guide for the client’s project that provides definition and consistency for various global design elements throughout their website, such as color scheme, typography, iconography and form styling, etc.
CPG Portfolio Highlights
We rebuilt the entire Puff Pastry site on WordPress, which makes content control infinitely easier. Although the site has the same desktop design it had before being moved to WordPress, we’ve updated it to be entirely responsive; and now, mobile users can get the full benefits of the Puff Pastry website. This site uses the Product and Recipe Importer Plugin we built for Campbell’s, too.
The Campbell Soup Company was seeking an update to their corporate site, which they use to connect with investors, provide press releases, and more. The original site was built on WordPress, but did not give them the ability to control their site content as needed. WebDevStudios built Campbell’s a beautiful new WordPress site that allows their staff to have complete editorial control and management without hassle.
Contact Us To Get Started Today
Easy to Use
With WordPress, all of your content publishing and editing is done within an easy-to-use Dashboard. A website with multiple administrators and editors does not have to mean multiple headaches, not when you rely on WordPress. We can set you up with and show you how to create multiple user roles with various permissions, making it very easy for you to manage content updates and additions.
WebDevStudios provides one-on-one training for you and your team, including a library of video tutorials that teaches your team how to use WordPress for managing content and the best ways for leveraging the tools it has to offer.
We've Got You Covered
Secure, high-quality code is just the start. We consider all the little details, so your education website is comprehensive.
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PERFORMANCE
We specialize in building highly scalable and performant WordPress websites. Never worry if your website can handle an unexpected user load.
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SECURITY
Having a secure website has never been more important. We specialize in building secure websites using the most current security hardening techniques.
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ACCESSIBILITY
Making the web accessible to all people with varying types of abilities is something that we prioritize in development and design. Guarantee that every student, faculty member, parent, and other website users have access.
We Wrote the Book(s) on WordPress
WebDevStudios believes in the open-source nature of WordPress and sharing our knowledge. That's why for the past 10 years we've been writing books to help everyone from seasoned developers to bloggers new to the web to understand and harness the power of WordPress.
