Design is a solution to a problem. Art is a question to a problem. —John Maeda Have you ever called your designer “a creative,” or asked them to just “use their imagination” when discussing new designs? Maybe you even came to them with a solution to a problem you hadn’t defined yet and...Continue Reading Design vs. Art: What’s the Difference and Does It Matter?
If you’re a designer with some online experience, you have probably already created a landing page or two in your time. Obviously, without a proper strategy your lander won’t convert, but for the sake of this tutorial, we’re going to assume you already know that, and have the experience to handle...Continue Reading 5 Steps to Creating a Better Landing Page
The amount of information available on our screens is overwhelming. I say “screens” because we interact with so many throughout the day: smartphones, laptops, desktops, watches, televisions. Even my dentist’s office has a screen in each room that usually plays a screensaver, but is also used to demonstrate my decaying teeth. What...Continue Reading White Space and the Fallacy of ‘Above the Fold’
For ages, grids have hung prose on pages to the benefit of humanity and to its curse at times. The topic of grids is lost to some, especially in a world that moves so fast. Designers have to, at times, initiate the creative process on a computer without even so...Continue Reading Why Grids Matter: A Review From Chaos to Order