Category: Marketing

An Omnichannel Marketing Strategy

It wasn’t too long ago that I heard the term omnichannel marketing. This is certainly not a new concept, but it hasn’t quite registered in my world, yet. Curiosity got the best of me and I started researching what this term means and how...

Wooing Your eCommerce Customers Is Easier Than You Think

Are you planning to start an online business? It is really easy to woo your eCommerce customers and increase sales with the recommendations included in this blog post. In fact, these tips are so easy to follow, any WooCommerce store owner can...

Tell Me You’re a Thought Leader Without Telling Me You’re a Thought Leader

Based on the popular “Tell Me Without Telling Me” Twitter and TikTok challenge, this blog post focuses on how to acquire respect, admiration, and attention as a notable thought leader in your industry without blatantly announcing your expertise. Most of the leaders...

The Role Your Website Plays in Influencer Marketing

People exercise an unconscious selection in being influenced. – T. S. Eliot That’s hot. – Paris Hilton Call it thought leadership or endorsement, influencer marketing is a viable digital marketing trend that continues to remain popular. Businesses that incorporate it into their...

Website Branding Basics

Your website is a direct representation of your company’s brand. That is why it is crucial that your website is consistent, clear, and does a good job of representing that brand across all platforms and on the website itself. It can be...

How to Use Your Website to Attract Millennials

Did you know that Americans aged 25 to 34 had the highest monthly internet usage recorded in 2017? It’s no secret that with more and more people going online globally, we’re more connected than ever before. But the one group you should...

Post Event Report: Women in Media Los Angeles

Media websites are a pretty big topic of discussion here at WebDevStudios (WDS). For the record, it’s also a very broad topic. We have a lot of clients who come to us either from the media space directly, meaning they represent a...

The Importance of SEO: 3 Reasons Why Good Design Is Not Enough

Business owners very often get caught up in worrying about how their website looks. A compelling, professional aesthetic is indeed crucial to the effectiveness of a website, but if no one ever finds your site, then what return did you get on...

SEO Tips for Increasing Website Traffic

Websites operate at the mercy of search engines, each vying to come up at the top of search engine results when an internet user enters a keyword or phrase into a search box. Those top listed sites are the ones that will most...

The Democracy of the Internet and Other Takeaways from SXSW

South by Southwest (SXSW) is a 10-day interactive film and music festival that happens annually in Austin, Texas. Hundreds of thousands of influencers, visionaries, fans, entrepreneurs, and leaders in their space descend upon this state capital to share ideas and stories. I...