Category: Marketing

7 Frightening Ways a Marketing Agency Can Spook Your Website Audience

Why a Marketing Agency Shouldn’t Rebuild Your Website You’d be surprised how many times clients come to us to rescue a brand new website. Yes, sadly, you read that correctly. Clients come to us because they have spent time and invested considerable funds in...

Your WordPress Website Should Be the Top Influencer in Your Marketing Strategy

Every business in every industry is constantly hunting for the most effective marketing strategies to reach and engage its audience. While influencer marketing has gained significant traction, leveraging the popularity and reach of social media personalities, it comes with inherent risks and...

The Future of Content Marketing: 4 Key Trends To Know

Generative artificial intelligence (AI) tools have impressive capabilities. Through the power of natural language processing (NLP) and machine learning, tools like ChatGPT can play Scrabble, write code, and explain nostalgia to a kindergartener. But can these capabilities extend to the point where...

Gamification of Your Website

What is gamification, and how can it help your website? In this blog post, we’ll explore what gamification is and take a look at some gamification examples around the web. Then we’ll check out some interesting gamification statistics and brainstorm some ideas...

An Omnichannel Marketing Strategy

It wasn’t too long ago that I heard the term omnichannel marketing. This is certainly not a new concept, but it hasn’t quite registered in my world, yet. Curiosity got the best of me and I started researching what this term means...

Wooing Your eCommerce Customers Is Easier Than You Think

Are you planning to start an online business? It is really easy to woo your eCommerce customers and increase sales with the recommendations included in this blog post. In fact, these tips are so easy to follow, any WooCommerce store owner can...

Tell Me You’re a Thought Leader Without Telling Me You’re a Thought Leader

Based on the popular “Tell Me Without Telling Me” Twitter and TikTok challenge, this blog post focuses on how to acquire respect, admiration, and attention as a notable thought leader in your industry without blatantly announcing your expertise. Most of the leaders...

The Role Your Website Plays in Influencer Marketing

People exercise an unconscious selection in being influenced. – T. S. Eliot That’s hot. – Paris Hilton Call it thought leadership or endorsement, influencer marketing is a viable digital marketing trend that continues to remain popular. Businesses that incorporate it into their...

Website Branding Basics

Your website is a direct representation of your company’s brand. That is why it is crucial that your website is consistent, clear, and does a good job of representing that brand across all platforms and on the website itself. It can be...

How to Use Your Website to Attract Millennials

Did you know that Americans aged 25 to 34 had the highest monthly internet usage recorded in 2017? It’s no secret that with more and more people going online globally, we’re more connected than ever before. But the one group you should...