Category: Content

Writing Your About Page

People hate writing about themselves. In my nearly 25 years of working in marketing and communications, I have yet to meet a single professional who declared an eager desire to write about themselves. Nonetheless, it’s an inevitable task you are bound to...

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Finding Blog Post Ideas

Writer’s block is one of the top three reasons why people struggle with blogging consistently (time and imposter syndrome are the other two). It’s natural to get stuck, stare at a blank post page and think, “What do I write about?” Don’t...

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Tips for Insourcing Content

While big media companies have online newsrooms staffed with full-time and freelance journalists to fuel their content feed with important information and breaking news, enterprise companies, educational institutions, and consumer packaged goods companies usually have to rely on insourcing content to fill...

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