Think of website wireframes as a black and white blueprint of the mission-critical pages we’re going to design. The focus is on strategy, visitor intent and determining the most efficient site architecture (while still factoring in SEO considerations). Wireframes are static images that are presented and can be viewed on a web browser by all stakeholders.
These prototypes are interactive, which means your team is able to click through from the homepage deeper into the site, providing an initial feel for the user experience.